Commerce
UNDERGRADUATE DEGREE PROGRAM
(Promulgated by Decision No dated of the Rector of University of Economics)
Level of Training
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:
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UNDERGRADUATE
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Major
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:
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COMMERCE
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Major Code
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:
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52 34 01 21
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Specialization
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:
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COMMERCIAL MANAGEMENT
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Specialization Code
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:
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52 34 01 21 01
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Form of Training
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:
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Full time
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1. Program objectives
1.1. General objectives
This programme is designed to train learners to become bachelors of commercial management that could have specialties in independently managing commercial activities. In addition, after completing this programme, learners also could have proper professional and ethical personalities as well as necessary skills including computer skills, foreign languages and business communication skills. The aforementioned learning outcomes could support learners to adapt to fast-changing business environment and develop needed abilities for lifelong learning.
1.2. Learning Outcomes
Graduated students that major in Commercial Management should have the following abilities:
1.2.1. Knowledge
Basic knowledge
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Ord.
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Learning Outcome
Code
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Learning Outcome Description
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1
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LO1
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Fundamental knowledge of laws and commercial laws
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2
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LO2
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Fundamental knowledge of socio-economics
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|
3
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LO3
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Fundamental knowledge of marketing, organisational behaviour, and enterprise management
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|
4
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LO4
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Computer skills related to utilising professional software
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|
5
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LO5
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Fundamental knowledge of business ethic and corporate culture
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Professional knowledge
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Ord.
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Learning Outcome
Code
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Learning Outcome Description
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|
1
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LO6
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In-depth knowledge of planning, organising and implementing domestic and foreign commercial activities
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|
2
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LO7
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In-depth knowledge of commercial operational activities including transaction negotiation, merchandise purchasing, trade promotion, electronic commerce, and import-export business
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3
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LO8
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In-depth knowledge of customer relation management, customer services, retailing management, and merchandise distributing management.
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4
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LO9
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In-depth knowledge of related elective courses such as international business, entrepreneurship, economics and finance
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1.2.2. Skills
Basic skills
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Ord.
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Learning Outcome
Code
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Learning Outcome Description
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1
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LO10
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Analytical thinking and decision making skills related to commercial activities in organisations
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|
2
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LO11
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Managerial skills that support cooperation between operational divisions in commercial organisations
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3
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LO12
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English skills that are equal or higher than IELTS 5.0 (or equivalent)
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|
4
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LO13
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Marketing research skills and abilities to design customer-oriented marketing policies
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Professional skills
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Ord.
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Learning Outcome
Code
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Learning Outcome Description
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|
1
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LO15
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Operational managerial skills to plan and implement commercial policies such as merchandise purchasing, import-export activities, inventory management, trade promotion, electronic commerce, customer relation management, customer services in commercial organisations, especially in retail organisations.
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2
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LO16
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Application abilities of economic principles to handle business issues and efficiently manage resources in commercial organisations
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3
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LO17
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Utilisation abilities of information technologies to handle commercial business activities
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4
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LO18
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Self-studying abilities to update commercial knowledge as well as related business fields
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1.2.3. Attitudes and Behaviors
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Ord.
|
Learning Outcome
Code
|
Learning Outcome Description
|
|
1
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LO19
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Individual personalities: Comply with laws and organisational regulations; respect individual differences; cooperate and create good relationships with others; be willing to confront difficulties and risks; have other individual personalities comprise perseverance, flexibility, hardworking, enthusiasm, self-motivated, independent, integrity, critical and creative thinking.
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|
2
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LO20
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Professional personalities: have ethical, self-disciplined attitude, sense of responsibility as well as self-motivated, self-confident and professional attitude toward assigned tasks
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3
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LO21
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Social responsibilities: have social concerns and actively participate in social activities related to local development issues as well as global considerable issues.
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Differences in learning objectives between general and high-quality programmes
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General programme
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High-quality programme
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Knowledge aspect
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English skills that are equal or higher than level 3/6 according to Vietnam’s English Capability Scale (or equivalent)
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English skills that are equal or higher than IELTS 5.0 (or equivalent).
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|
Fundamental knowledge of laws and commercial laws
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Fundamental knowledge of laws and commercial laws
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|
Fundamental knowledge of marketing, organisational behaviour, enterprise management, business ethics and cooperate culture
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Higher quality knowledge of marketing, organisational behaviour, enterprise management, business ethics and cooperation culture by up-to-date learning materials in English and creative teaching methods
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|
In-depth knowledge of planning, organising and implementing domestic and foreign commercial activities, transaction negotiation, merchandise purchasing, trade promotion, electronic commerce, and import-export business, customer relation management, customer services, retailing management, and merchandise distributing management.
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Higher quality in-depth knowledge of planning, organising and implementing domestic and foreign commercial activities, transaction negotiation, merchandise purchasing, trade promotion, electronic commerce, and import-export business, customer relation management, customer services, retailing management, and merchandise distributing management by up-to-date learning materials in English and creative teaching methods
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|
Knowledge of commercial public administration in Vietnam.
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Knowledge of commercial public administration in Vietnam.
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|
Skills
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Communication and handling skills in domestic and international commercial business environments
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Better communication and handling skills in domestic and international commercial business environments by providing more English practising opportunities, creative teaching methods, and smaller number of students in class.
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Teamwork and cooperation skills
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Better teamwork and cooperation skills by providing more opportunities for practising due to smaller number of students in class and creative teaching methods
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Specialty skills in commerce: planning, organising and implementing domestic and foreign commercial activities, transaction negotiation, merchandise purchasing, trade promotion, electronic commerce, and import-export business, customer relation management, customer services, retailing management, and merchandise distributing management.
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With better knowledge base of commercial management along with better opportunities for professional training and internship, students could develop their specialty skills in commerce more effectively and efficiently.
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Applying and utilising abilities of information technology to handle commercial business
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Applying and utilising abilities of information technology to handle commercial business
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|
Attitude and behaviour
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Individual personalities: comply with laws and organisational regulation; respect individual differences; cooperate and create good relationships with others; be willing to confront of difficulties and risks;
|
Individual personalities: comply with laws and organisational regulation; respect individual differences; cooperate and create good relationships with others; be willing to confront of difficulties and risks;
|
|
Other individual personalities: perseverance, flexibility, hardworking, enthusiasm, self-motivated, independent, integrity, critical and creative thinking.
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Other individual personalities: perseverance, flexibility, hardworking, enthusiasm, self-motivated, independent, integrity, critical and creative thinking.
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|
Professional personalities: have ethical, self-disciplined attitude, sense of responsibility as well as self-motivated, self-confident and professional attitude toward assigned tasks
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Professional personalities: have ethical, self-disciplined attitude, sense of responsibility as well as self-motivated, self-confident and professional attitude toward assigned tasks
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Social responsibilities: have social concerns and actively participate in social activities related to local development issues as well as global considerable issues.
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Social responsibilities: have social concerns and actively participate in social activities related to local development issues as well as considerable global issues.
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1.3. Career Opportunities
Graduates that major in Commercial Management could have the abilities to take jobs in commercial organisations, commercial service companies, commercial business consultancies, in commercial divisions inside an organisation or even could establish a commercial entrepreneurship. Right after graduation, Commercial Management students could take such job positions as sale staffs or commercial operating staffs in domestic or international companies, or in non-profit organisations. In the later stage of their career, Commercial Management students would have abilities to take higher managerial positions in their organisations. In additions, Commercial Management graduated students could have capabilities to take positions in commercial public administration organisations or in research institutes of commerce and international trade.
2. Training duration: Generally, according to the designed programme curriculum, students would graduate in 4 years; however, students could shorten their graduation time to 3 years depending on their study capabilities. The maximum time duration for graduation is 6 years.
3. Number of Required Credits: 134 credits, not including courses of Physical Education and National Defence Education.
4. Admission requirements: Graduated from senior high schools
5. Mode of Training: Credit-based training system
6. Grading Scale: According to the regulation of credit training system.
7. Curriculum:
7.1. Common Courses
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Ord.
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Course Code
|
Course Title
|
Credits
|
|
|
|
01
|
SMT1001
|
Principles of Marxism – Leninism 1
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2
|
|
|
02
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SMT1002
|
Principles of Marxism – Leninism 2
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3
|
|
|
03
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SMT1003
|
Revolutionary Guideline of Vietnam Communist Party
|
3
|
|
|
04
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SMT1004
|
Ho Chi Minh’s Ideology
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2
|
|
|
05
|
LAW1001
|
General Law
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2
|
|
|
06
|
TOU1001
|
Business Communication
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3
|
|
|
07
|
ENG1011
|
PRE-IELTS 1
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3
|
|
|
08
|
ENG1012
|
PRE-IELTS 2
|
2
|
|
|
09
|
ENG1013
|
IELTS BEGINNERS 1
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3
|
|
|
10
|
ENG1014
|
IELTS BEGINNERS 2
|
2
|
|
|
11
|
ENG2011
|
IELTS PRE-INTERMEDIATE 1
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3
|
|
|
12
|
ENG2012
|
IELTS PRE-INTERMEDIATE 2
|
2
|
|
|
13
|
ENG2013
|
IELTS INTERMEDIATE 1
|
3
|
|
|
14
|
ENG2014
|
IELTS INTERMEDIATE 2
|
2
|
|
|
15
|
MIS1001
|
Office Informatics
|
3
|
|
|
16
|
MAT1001
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Applied Mathematics in Economics
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3
|
|
|
17
|
MGT1001
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Microeconomics
|
3
|
|
|
18
|
ECO1001
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Macroeconomics
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3
|
|
|
19
|
MGT1002
|
Management
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3
|
|
|
|
|
Total
|
50
|
|
|
20
|
|
Physical Education
|
5
|
|
|
21
|
|
National Defence Education
|
4 weeks
|
|
In addition to mentioned-above English courses, students are encouraged to take extra English courses as below. Results of these courses will be recorded in the academic transcript but not calculated in the cumulative GPA.
|
Ord.
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Course Code
|
Course Title
|
Credits
|
|
22
|
ENG3011
|
IELTS UPPER-INTERMEDIATE 1
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2
|
|
23
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ENG3012
|
IELTS UPPER-INTERMEDIATE 2
|
2
|
|
24
|
ENG3013
|
IELTS UPPER-INTERMEDIATE 3
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2
|
|
25
|
ENG3014
|
IELTS UPPER-INTERMEDIATE 4
|
2
|
7.2. Business Core Courses:
|
Ord.
|
Course Code
|
Course Title
|
Credits
|
|
|
|
26
|
ACC1001
|
Accounting Principles
|
3
|
|
|
27
|
MKT2001
|
Principles of Marketing
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3
|
|
|
28
|
MIS2002
|
Management Information Systems
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3
|
|
|
29
|
HRM2001
|
Organisational Behaviour
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3
|
|
|
30
|
STA2002
|
Statistics for Business and Economics
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3
|
|
|
31
|
FIN2001
|
Financial Markets and Institutions
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3
|
|
|
32
|
MGT2002
|
Introduction to Business
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3
|
|
|
33
|
IBS2001
|
International Business
|
3
|
|
|
34
|
LAW2001
|
Business Law
|
3
|
|
|
35
|
ENG3001
|
Business English
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3
|
|
|
|
|
Total
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30
|
|
7.3. Major Courses
7.3.1. Major Required Courses
|
Ord.
|
Course Code
|
Course Title
|
Credits
|
|
|
|
36
|
MKT3001
|
Marketing Management
|
3
|
|
|
37
|
MKT3003
|
Consumer Behaviour
|
3
|
|
|
38
|
COM2001
|
Commercial Enterprise Management
|
3
|
|
|
39
|
COM3001
|
E-Commerce
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3
|
|
|
40
|
COM3007
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Commercial Economics
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3
|
|
|
|
|
Total
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15
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|
7.3.2. Major Elective Courses
Choose at least 6 credits among following courses:
|
Ord.
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Course Code
|
Course Title
|
Credits
|
|
|
|
41
|
IBS3002
|
International Logistics and Trade
|
3
|
|
|
42
|
IBS3007
|
Cross-cultural Management
|
3
|
|
|
43
|
IBS3011
|
Global Trading Rules and Institutions
|
3
|
|
|
44
|
IBS2003
|
International Trade Practices
|
3
|
|
|
45
|
IBS3013
|
Business Negotiation
|
3
|
|
7.4. Concentration Courses
7.4.1. Concentration Required Courses
|
Ord.
|
Course Code
|
Course Title
|
Credits
|
|
|
|
46
|
COM2002
|
Distribution Management
|
3
|
|
|
47
|
COM3002
|
Retail Management
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3
|
|
|
48
|
COM3003
|
Customer Relationship Management
|
3
|
|
|
49
|
COM3004
|
Sales Force Management
|
3
|
|
|
50
|
COM3005
|
Promotion Management
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3
|
|
|
|
|
Total
|
15
|
|
7.4.2. Concentration Elective Courses
Choose at least 7 credits among following courses:
|
Ord.
|
Course Code
|
Course Title
|
Credits
|
|
|
|
51
|
TOU3002
|
Service Operation Management
|
3
|
|
|
52
|
MKT3002
|
Marketing Research
|
3
|
|
|
53
|
IBS3001
|
Business Ethics
|
3
|
|
|
54
|
IBS3004
|
Import Export Business
|
3
|
|
|
55
|
IBS3010
|
International Marketing
|
3
|
|
|
56
|
COM3006
|
E-Retailing
|
3
|
|
|
57
|
IBS3012
|
Intellectual Property Management
|
3
|
|
|
58
|
IBS3014
|
Multimodal Transportation
|
3
|
|
|
59
|
COM3008
|
E-Marketing
|
3
|
|
|
60
|
RMD3001
|
Research methodology
|
2
|
|
|
61
|
COM3095
|
Project in Commerce Economics
|
2
|
|
7.5. Extracurricular activities
|
Ord.
|
Activities
|
Notes
|
|
62
|
- Student could visit commercial companies and organisations to join seminars with commercial managers and write report after that;
- Student could join workshops in which commercial specialists share their practical managerial experiences related to commercial issues that are taught in majoring courses.
|
|
7.6. Internship
|
Ord.
|
Course Code
|
Course Title
|
Credits
|
|
|
|
|
|
Form 1
|
|
|
|
63
|
COM4001
|
Practical Report for Graduation Purpose
|
4
|
|
|
64
|
|
Selection of at least 6 credits in the list of elective courses
|
6
|
|
|
|
|
Form 2
|
|
|
|
65
|
COM4002
|
Graduation Thesis (*)
|
10
|
|
* Requirements for Option 2: Students have to take the course “Scientific Research Method”, earn an good GPA and get approved by the relevant Faculty.
8. Relationships between programs learning outcomes and courses (attached)
9. Roadmap (attached)
10. Reference program (detailed curriculums are in the attached documents)
|
Item
|
Name of programme and universities
|
Website
|
|
1
|
Curriculum of Bachelor of Business Administration, Major in Commerce - University of Economics Ho Chi Minh City
|
http://www.ueh.edu.vn/news.aspx?id=542&tl=chuong-trinh-dao-tao-dai-hoc-chinh-quy
|
|
2
|
Curriculum of Bachelor of Commerce -
Vietnam National Economics University
|
https://www.neu.edu.vn/
|
|
3
|
Curriculum of Bachelor of Commerce -
RMIT University Vietnam
|
https://www.rmit.edu.vn/vi/chuyen-nganh/cu-nhan-thuong-mai
|
|
4
|
Curriculum of Bachelor of Commerce -Smith School of Business, Queen's University (Canada)
|
https://smith.queensu.ca/
|
|
5
|
Curriculum of Bachelor of Commerce – Victoria University of Wellington (New Zealand)
|
http://www.victoria.ac.nz/vbs
|